ANA TARGETED EMAILS
The American Nurses Association offers the opportunity for partners to send a brand or corporate message directly to the email or home address for all of the subscribed nurses in the ANA database. ANA offers both its total universe database or ANCC database of nurses.
ANA Total List Targeting ($15/M add-on base rate):
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License: RN, NP, LPN, APRN, FNP
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Practice Setting: inpatient hospital care, outpatient hospital care, Schools of Nursing, Community/Public Health, Home health, Military, and more
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Degree level: Associate, Bachelor’s, Baccalaureate, Master’s, Doctorate
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Specialty area: more than 20 specialties to select from
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Organization: Acute care, ambulatory, long term, military, schools
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Other selects: age, income, degree, ethnicity, and more
ANA Total Database: 1,082,000+ RNs
Base Rate: $200/M; $3,000 minimum spend
Minimum Send: 5,000 emails
All emails will be sent through a third party vendor, Data Axle.
ANCC List Targeting
The American Nurses Credentialing Center (ANCC) has offered nursing specialty certification for over 35 years, and today serves as the largest and most prestigious nursing credentialing organization in the U.S. ANCC certificants are all highly qualified, certified registered nurses (RNs), with approximately half who are advanced practice nurses (over 70% of which are NPs – Nurse Practitioners). They all have met strict education/eligibility requirements and passed the exam for their specialty and advanced practice area; which includes gerontology, medical-surgical, pediatrics, perinatal, nursing administration, cardiac-vascular, pain management, psychiatric and mental health nursing (selectable, among others).
ANCC 2024 Co-Located Conference Post attendee
eblasts are still available.
ANCC Database: 62,000
Base Rate: $250/M; $3,000 minimum spend
All emails will be sent through a third party vendor, Data Axle.
Certifications ($25/M add-on to base rate):
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Acute Care Nurse Practitioner
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Adult Nurse Practitioner
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Adult Psychiatric and Mental Health Nurse Practitioner
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Adult-Gerontology Acute Care Nurse Practitioner
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Adult-Gerontology Clinical Nurse Specialist
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Adult-Gerontology Primary Care Nurse Practitioner
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Advanced Diabetes Management
Clinical Nurse Specialist -
Advanced Forensic Nursing,
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Advanced Genetics Nursing
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Advanced Public Health Nursing
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Ambulatory Care Nurse
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Cardiac Rehabilitation Nurse
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Cardiac/Vascular Nurse
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Certified Vascular Nurse
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Clinical Nurse Specialist Core
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Clinical Nurse Specialist in Adult Health
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Clinical Nurse Specialist in Adult Psychiatric
and Mental Health -
Clinical Nurse Specialist in Child and Adolescent
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Psychiatric and Mental Health
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Clinical Nurse Specialist in Gerontology
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Clinical Nurse Specialist in Home Health Nursing
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Clinical Nurse Specialist in Pediatrics
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Clinical Nurse Specialist in Public/Community Health
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College Health Nurse
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Community Health Nurse
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Emergency Nurse Practitioner
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Faith Community Nursing
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Family Nurse Practitioner
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Fundamentals of Magnet
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General Nursing Practice
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Genetics Nursing
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Gerontological Nurse
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Gerontological Nurse Practitioner
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Guided Care Nursing
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Hemostasis Nursing
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High-Risk Perinatal Nurse
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Home Health Nurse
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Informatics Nurse, Medical Surgical Nurse
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National Healthcare Disaster
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Nurse Executive
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Nurse Executive Advanced
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Nursing Case Management
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Nursing Professional Development
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Pain Management Nurse
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Pediatric Nurse
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Pediatric Primary Care
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Nurse Practitioner
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Perinatal Nurse
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Psychiatric - Mental Health Nurse Practitioner
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Psychiatric and Mental Health Nurse
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Rheumatology Nursing
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School Nurse Practitioner
Submitting Files
Technical Specs:
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Use HTML software such as Dreamweaver, Microsoft Expression Web, or Notepad++ to create the HTML. Do not use MS Word, MS Publisher, or other graphics/desktop publishing software.
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Avoid JavaScript, Submission Forms, Layers or Rich Media (i.e. Flash movies, animation).
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Keep the width of the HTML message under 650 pixels to ensure the design is not cut off in preview panes and eliminate the need for scrolling horizontally to see the whole design.
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Keep the message size under 90KB to optimize download time and deliverability.
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Do not use excessive comments in the HTML code of your email as they can potentially flag spam filters.
Submission materials needed:
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Email message copy in HTML file.
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Must include your physical address, opt-outs, and hosted images.
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Suppression List - list of email addresses or domains the email should not be sent to.
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Test Email Addresses - a couple of contact email addresses that we can send a test email to before the actual send date.
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Submissions emailed to Matt Henry at matt.henry@wearemci.com at least 2 weeks before the contracted send date.
Applies to both ANA Total List and ANCC List Targeting