ANCC MAGNET & PATHWAY CONFERENCE DIGITAL OPPORTUNITIES
Maximize your reach and connect with conference attendees before and after the event using our powerful ANCC advertising opportunities.
Ready to take your brand to the next level? Let's get started!
With our exclusive packages, you will...
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Amplify your brand’s voice and showcase your products to a captivated nursing community at the co-located conference
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Receive thousands of impressions with a web ad on magnetpathwaycon.nursingworld.org
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Have the unique opportunity to share your custom messaging with ANCC Conference attendees through pre and post-event emails
From highlighting your innovative products to showcasing your thought leadership or driving traffic to your booth at the co-located conference, there’s never been a better time to make your mark. Don’t wait – secure your package today!
Make sure your roadmap to success for the 2026 ANCC Magnet and Pathway Conference™ includes a digital media plan!
2025 Co-Located Conference Performance Statistics:
157,000
VIEWS
132,000
TOTAL USERS
100,000
UNIQUE USERS
Web Banner Options:
Drive high-visibility engagement with a targeted web ad on magnetpathwaycon.nursingworld.org, putting your brand in front of thousands of nursing professionals actively seeking insights, solutions, and innovation.
2
Remain
June 1 – June 30
$2,500 per month, per sponsor
2
Remain
July 1 – July 31
$2,500 per month, per sponsor
2
Remain
September 1 – September 30
$2,500 per month, per sponsor
2
Remain
October 1 – October 31
$2,500 per month, per sponsor
2
Remain
August 1 – August 31
$2,500 per month, per sponsor
Web Banner Specifications
Submission Specs:
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Leaderboard – 450x300 pixels
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Max File Size: 150kb
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Accepted File Formats: jpeg, gif, animated gif
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URL
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Campaign Title
Submissions emailed to Matt Henry at matt.henry@wearemci.com at least 2 weeks before the contracted send month.
For more information, please contact anasales@wearemci.com
Attendee Conference Email:
Attendee Conference Emails allow advertisers to share timely, relevant messaging with registered conference attendees—ideal for promoting products, thought leadership, special offers, or post-event follow-up. Reach nursing leaders when they’re most engaged and receptive.
$2,000
(1) Pre or Post-Conference Email
(Purchase a second email for only $1,000)
Email Specifications
Technical Specs:
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Use HTML software such as Dreamweaver, Microsoft Expression Web, or Notepad++ to create the HTML. Do not use MS Word, MS Publisher, or other graphics/desktop publishing software.
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Avoid JavaScript, Submission Forms, Layers or Rich Media (i.e. Flash movies, animation).
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Keep the width of the HTML message under 650 pixels to ensure the design is not cut off in preview panes and eliminate the need for scrolling horizontally to see the whole design.
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Keep the message size under 90KB to optimize download time and deliverability.
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Do not use excessive comments in the HTML code of your email as they can potentially flag spam filters.
Submission materials needed:
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Subject line for the email.
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Email message copy in HTML file.
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Must include your physical address, opt-outs, and hosted images.
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Suppression List - list of email addresses or domains the email should not be sent to.
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Test Email Addresses - a couple of contact email addresses that we can send a test email to before the actual send date.
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Note: Any reference to the conference must be listed as "ANCC National Magnet Conference® and the ANCC Pathway to Excellence Conference®" OR "MAGNET® and Pathway to Excellence® Conference".
Submissions emailed to Matt Henry at matt.henry@wearemci.com at least 2 weeks before the contracted send date.
For more information, please contact anasales@wearemci.com
